Fluency Score
[apr field=”Date Generated”]
[apr field=”Name”]
[apr field=”Score”]
Total Score
[apr field=”Velocity Subtotal”]
Velocity
[apr field=”Biz Model Subtotal”]
Business Model
The Fluency Score works like a FICO Score for startups to measure and report on product-market fit.
Over 300 data points are analyzed through the Fluency Score algorithm to produce a standardized score and visualization of the company’s approach to de-risking their business model.
[apr field=”Fresh/Expired”]
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Risk Vector Breakout
The Fluency Score measures product-market fit across five vectors of risk.

Validation
Problem-customer validation in the market with customers to understand if and how the problem is experienced.

Traction
Testing the extent to which the product or solution solves the customer’s problem and their willingness to buy this solution.

Growth Strategy
Creating the repeatable, scalable machine for growth – particularly important as a company matures.

Speed
How fast is the company de-risking the most important assumptions and risks in its business model?

Focus
- [apr field="Validate Percent"]%
- [apr field="Test Percent"]%
- [apr field="Grow Percent"]%
- [apr field="Speed Percent"]%
- [apr field="Focus Percent"]%
Company Recommendations
The Fluency Score measures startups from idea stage to full product-market fit. To capture this range of risk in business model development across such a wide spectrum of stages, the Fluency Score measures companies on a scale of 7000 points.

Validation
[apr field=”V-Analysis”]

Traction
[apr field=”T-Analysis”]

Growth Strategy
[apr field=”G-Analysis”]

Speed
[apr field=”S-Analysis”]

Focus
[apr field=”F-Analysis”]
Conclusion
About the Fluency Score
[apr field=”Score”]
Total
[apr field=”Velocity Subtotal”]
Velocity
[apr field=”Biz Model Subtotal”]
Business Model
Your business is rapidly and continuously changing…and so should your Fluency Score. When you have an opportunity to participate in this process again, your Fluency Score will be different. Perhaps you will make rapid progress toward selling or scaling your product and your score will go up, representing less risk in the Traction or Growth Strategy sections. Perhaps you will pivot your business model and, in some respects, go back to first principles. Your Fluency Score might go down, representing that there is new unresolved risk in your business model.
In either case, your score is dynamic and representative of a snapshot in time in your business. It can and will change as quickly as your business changes.
All startups are risky. Using the Fluency Score as a guidepost to assess where to focus helps sophisticated founders make smart strategic decisions about ways to rapidly de-risk their business model assumptions in pursuit of product-market fit.
[apr field=”Name”] // [apr field=”Date Generated”]
