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  • Please enter the same email address you use to login to the Fluency Score platform.
  • Welcome to the Fluency Score process!


    The information collected in this adaptive data collection tool will be used to create your Fluency Score report, a snapshot of your company's current business model development in the commercial market.

    It will likely take you 10-15 minutes to complete this form.

    Most of the questions in this form are used exclusively within the algorithm to develop your Fluency Score. There are a handful of questions where your responses will be reported verbatim in the final report or where your responses will be shared directly with the DBX team. These are clearly marked throughout.

    Please note: Do NOT use the back button on your browser as the data collection tool does not auto-save your progress (for security reasons). Instead, use the green Previous/Next buttons to navigate the data collection tool.
  • Since you already completed this process as part of your application to the DBX program, many fields have been auto-populated with your prior answers. Please carefully review every question and answer, updating all fields that have new or updated information.
  • Your responses on this page will be shared with DBX.
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    Testing Wormhole Activated

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  • Tell us about your business.

  • Your responses on this page will be shared with DBX.
  • Your responses on this page will be shared with DBX.
  • You can copy/paste the "Technology Summary" from your DBX application or provide a very brief description here.
  • Let's begin by learning more about your business model.

    For the rest of this data collection process, the questions you will see relate to the technology/solution you described in your DBX application. Specifically, these questions should be answered with a focus on any/all activity you have completed in the commercial market, not within the Department of Defense or other government entities.

    In addition, if your company has multiple products/technologies/solutions, please focus ALL of your answers on the activities completed in the commercial market related to the technology you proposed for your DBX application.
  • Your company may be pursuing multiple revenue models listed below. Please select the option that best represents where you are currently focusing the growth of your business.

    B2C Subscriptions: Product/service is sold as a recurring purchase (not a single transaction) to individuals (not other businesses or entities).
    B2B Subscriptions: Product/service is sold as a recurring purchase (not a single transaction) to other businesses or entities (not individuals).
    B2C Transactions: Product/service is sold as a single purchase (with no recurring charges) to individuals (not other businesses or entities).
    B2B Transactions: Product/service is sold as a single purchase (with no recurring charges) to other businesses or entities (not individuals).
    B2B2C: Product/service is sold in partnership with or through another company to an end customer.
    B2C Marketplace: A platform that facilitates transactions between buyers and sellers, where buyers are individuals.
    Ad Revenue is generated through the sale of space, impressions, etc.
    B2B Marketplace: A platform that facilitates transactions between buyers and sellers, where both buyers and sellers are businesses.
    B2C purchases via affiliates, licensing, channel partners, etc.: Revenue is generated as a percentage or flat fee/commission when a transaction occurs with a customer who is an individual consumer.
    P2P or C2C Marketplace: A peer-to-peer or consumer-to-consumer platform that facilitates transactions between buyers and sellers.
    B2B purchases via affiliates, licensing, channel partners, etc.: Revenue is generated as a percentage or flat fee/commission when a transaction occurs with a customer who is a business or other entity.
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    Alerts and Errors on Revenue Model selection

  • This scenario is common and is considered TWO business models for this purpose. Please either focus this process on just the B2B component OR just the B2C component and change your answer above accordingly. You will not be able to continue until you change your selection.
  • Currently, the Fluency Score algorithm does not support this business model type. If your company generates revenue in another way, please return to the questions above and select the option that describes your non-ad revenue business model. If your company's only revenue source is CPM advertising, please exit this form and contact us at info@fluencyscore.com to determine next steps.
  • Reminder: This question is specifically looking for revenue generated in the commercial market for the technology/solution you proposed in your DBX application.
    Your company may have made money from multiple business models. Please parse out how much of that revenue was created with this particular business model. If your company has only generated revenue with this one business model, these numbers will match.
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    Comparison of What is the total revenue your company has generated to date (ID:23) and Revenue generated with this business model (ID:28)
  • Heads up - looks like you entered more revenue generated for this business model than the number you entered for total revenue your company has generated to date.
    If you need to update the Total Revenue Generated, you can do that by going back to page 2.
  • Great. The Fluency Score is designed to measure and show the good work you have already done, even at the earliest stages. You'll have an opportunity to share any pre-revenue traction you have in a few minutes.
  • Great. You'll have a place to share more about this traction in a few minutes.
  • Now let's talk more about the customer segment you are targeting.

  • Your business may be targeting multiple customer segments. Please focus your answer to the customer segment you are primarily focusing on or serving in the commercial market for the technology/solution you proposed in your DBX application. (Please be brief. Thirty character limit.)
  • Please check all that apply.
  • Please describe your approach to learning about the problem from .

  • Please describe what you learned in these interactions.

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    5 - Validation Velocity

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    5 - Validation Velocity (last two weeks)

  • If you had more than one interaction focused on further understanding your customers' problem, please select the kind of interaction that yielded the most learning.
  • Heads up - you indicated on page 4 that you had not generated revenue for this business model. Please update your answers to best describe what is true for this business model.
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    Presales SaaS Section

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    SaaS Sales Section

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  • Heads up - looks like you entered more active subscribers than the number you entered for total subscription customers (above). Please double check your entries for accuracy.
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    Presales Transactions Section

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    Sales - Transactions Section

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  • Heads up - your entries indicate you have processed more refunds than transactions. Please check the accuracy of your entries above.
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    Hidden (Grow 2) B2B>10, B2C>100

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    Grow Part 3 Gate - B2B>100, B2C>1000

    Logic rides on the hidden calculators
  • Please round to a whole number.
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    Sales Velocity

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    Grow Part 1 Gate - More than 1 Sale or Presale

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    Did they list more sales in Process than they did in Model?
  • Heads up! Looks like you entered more sales/transactions in this section than the total sales/transactions for this business model entered on the previous page. Please review and update the numbers to reflect accurately.
  • Select all that apply
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    Grow 3 Gate Referrals - B2B>100, B2C>1000

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    Marketing Velocity - no gate

  • Please write an elevator pitch for this business model, which will be displayed in your Fluency Score report.


    This "elevator pitch" quickly summarizes the business model you described in this form.

    Here is the easiest way to write the business model elevator pitch:
    For [specific target customer segment] who [specific problem], [your business name] offers [solution]. [Your business name] makes money by [revenue model].

    For example: For US automotive manufacturers who need components provided by domestic sources, ElectronicsRUs provides XYZ technology. ElectronicsRUs generates revenue through B2B transactions.
  • Your responses on this page will be shared with DBX.
  • Team Info

  • Please select the size of your entire company, not just the team focused on this DBX application.
  • Please describe the team focused on this DBX application.
  • Funding Info

    For this section, please limit your answers (as much as possible) to funding related to the technology/solution you proposed in your DBX application. This is especially important if your company has many funding sources for many lines of business and/or multiple products/technologies/solutions.
  • For example: Convertible note, SAFE, Priced round etc. This field accepts numbers only, no other characters. This number is displayed in your Fluency Score report.
  • DateAmount RaisedType of Round 
  • Date Awarded (MO/YEAR)Type of Award (SBIR or STTR)Granting AgencyGrant/Contract Amount 
  • DateAccelerator ProgramFunding Amount/Type 
  • DateAmount awardedType of award 
  • DateAmountType of loan 
  • Product Info

  • This product development stage is displayed in your Fluency Score report.
  • Supply Chain and Manufacturing Info

  • More info on Manufacturing Readiness Levels
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    DBX Award Info

    The DBX Microelectronics Challenge will present awards between $500,000 and $2 million.
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    Minimum: $500k, Maximum: $2M
    Please enter a number from 500000 to 2000000.
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    Please enter a number from 500000 to 2000000.
  • Thank you for completing the Fluency Score process


    The answers you provided in this process will be calculated through the Fluency Score algorithm to create a numerical score as well as analysis and recommendations specific to this business model.

    Upon submission of this form, your score will be processed and prepared as quickly as possible. You will receive an email when your Score Report is ready to view.

    Because this process was initiated at the request of DBX, your consent below means that your Score Report will be made immediately available to DBX team as well.

    In addition, other organizations may wish to view your Fluency Score in the future. You will always receive an invitation to share the score and will have the option to accept or decline the request on a case-by-case basis.

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