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nxtus

  • Welcome to the NXTUS Fluency Score process

    Update your information quickly for NXTUS using this auto-filled form. If this is your first Fluency Score, most entrepreneurs complete this process in 20-30 minutes, depending on the complexity and stage of their business.

    You will receive a diagnostic Fluency Score report, a snapshot of your company's progress toward product-market fit. Your Fluency Score report contains personalized recommendations that will be immediately useful to you for strategic decision-making around building your business model. The Fluency Score is not meant to grade how "good" your company is. Rather, a Fluency Score report simply describes your company's business model development at this point in time.

    Please note: Do NOT use the back button on your browser as the data collection tool does not auto-save your progress (for security reasons). Instead, use the green Previous/Next buttons to navigate the data collection tool.
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    Testing Wormhole Activated

  • Please enter the same email address you use to login to the Fluency Score platform.
  • Because the questions in this process focus primarily on the work completed by the company to de-risk foundational assumptions about the business model, this process must be completed by the CEO or a founder of the company.
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  • Tell us about your business.

  • Accepted file types: jpg, png, Max. file size: 256 MB.
  • What amount of revenue from how many customers would you like achieve and by when?
  • If yes or in part, please feel free to add more information here.
  • Let's begin by learning more about your business model.

  • Your company may be pursuing multiple revenue models listed below. Please select the option that best represents where you are currently focusing the growth of your business.

    If you are completing a Fluency Score update, but the auto-filled information you see here is detailing another of your business models, please email info@fluencyscore.com

    B2C Subscriptions: Product/service is sold as a recurring purchase (not a single transaction) to individuals (not other businesses or entities).
    B2B Subscriptions: Product/service is sold as a recurring purchase (not a single transaction) to other businesses or entities (not individuals).
    B2C Transactions: Product/service is sold as a single purchase (with no recurring charges) to individuals (not other businesses or entities).
    B2B Transactions: Product/service is sold as a single purchase (with no recurring charges) to other businesses or entities (not individuals).
    B2B2C: Product/service is sold in partnership with or through another company to an end customer.
    B2C Marketplace: A platform that facilitates transactions between buyers and sellers, where buyers are individuals.
    Ad Revenue is generated through the sale of space, impressions, etc.
    B2B Marketplace: A platform that facilitates transactions between buyers and sellers, where both buyers and sellers are businesses.
    B2C purchases via affiliates, licensing, channel partners, etc.: Revenue is generated as a percentage or flat fee/commission when a transaction occurs with a customer who is an individual consumer.
    P2P or C2C Marketplace: A peer-to-peer or consumer-to-consumer platform that facilitates transactions between buyers and sellers.
    B2B purchases via affiliates, licensing, channel partners, etc.: Revenue is generated as a percentage or flat fee/commission when a transaction occurs with a customer who is a business or other entity.
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    Alerts and Errors on Revenue Model selection

  • This scenario is common and is considered TWO business models for this purpose. Please either focus this process on just the B2B component OR just the B2C component and change your answer above accordingly. You will not be able to continue until you change your selection.
  • Currently, the Fluency Score algorithm does not support this business model type. If your company generates revenue in another way, please return to the questions above and select the option that describes your non-ad revenue business model. If your company's only revenue source is CPM advertising, please exit this form and contact us at info@fluencyscore.com to determine next steps.
  • Your company may have made money from multiple business models. Please parse out how much of that revenue was created with this particular business model. If your company has only generated revenue with this one business model, these numbers will match.
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    Comparison of What is the total revenue your company has generated to date (ID:23) and Revenue generated with this business model (ID:28)
  • Heads up - looks like you entered more revenue generated for this business model than the number you entered for total revenue your company has generated to date.
    If you need to update the Total Revenue Generated, you can do that by going back to page 2.
  • Great. The Fluency Score is designed to measure and show the good work you have already done, even at the earliest stages. You'll have an opportunity to share any pre-revenue traction you have in a few minutes.
  • Great. You'll have a place to share more about this traction in a few minutes.
  • Now let's talk more about the customer segment you are targeting.

  • Your business may be targeting multiple customer segments. Please limit your response here to the customer segment you are primarily focusing on or serving. (Please be brief. Thirty character limit.)
  • Please check all that apply.
  • Please describe your approach to learning about the problem from .

  • Please describe what you learned in these interactions.

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    5 - Validation Velocity

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    5 - Validation Velocity (last two weeks)

  • If you had more than one interaction focused on further understanding your customers' problem, please select the kind of interaction that yielded the most learning.
  • Heads up - you indicated on page 4 that you had not generated revenue for this business model. Please update your answers to best describe what is true for this business model.
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    Presales SaaS Section

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    SaaS Sales Section

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  • Heads up - looks like you entered more active subscribers than the number you entered for total subscription customers (above). Please double check your entries for accuracy.
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    Presales Transactions Section

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    Sales - Transactions Section

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  • Heads up - your entries indicate you have processed more refunds than transactions. Please check the accuracy of your entries above.
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    Hidden (Grow 2) B2B>10, B2C>100

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    Grow Part 3 Gate - B2B>100, B2C>1000

    Logic rides on the hidden calculators
  • Please round to a whole number.
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    Sales Velocity

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    Grow Part 1 Gate - More than 1 Sale or Presale

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    Did they list more sales in Process than they did in Model?
  • Heads up! Looks like you entered more sales/transactions in this section than the total sales/transactions for this business model entered on the previous page. Please review and update the numbers to reflect accurately.
  • Select all that apply
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    Grow 3 Gate Referrals - B2B>100, B2C>1000

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    Marketing Velocity - no gate

  • Please write an elevator pitch for this business model, which will be displayed in your Fluency Score report.


    This "elevator pitch" quickly summarizes the business model you described in this form.

    Here is the easiest way to write the business model elevator pitch:
    For [specific target customer segment] who [specific problem], [your business name] offers [solution]. [Your business name] makes money by [revenue model].

    For example: For moms need help getting kids' lunches prepared for school, Shoppy offers an on-demand hand-packed lunchbox option that can be customized for each child's preferences. Shoppy generates revenue through a B2C monthly subscription.
  • Team Info

  • Important: This question helps NXTUS collect required impact data to the organizations that provide grant funding. Please read through each option and select all that apply.
  • This number is displayed in your Fluency Score report.
  • Funding Info

  • For example: Convertible note, SAFE, Priced round etc. This field accepts numbers only, no other characters. This number is displayed in your Fluency Score report.
  • DateAmount RaisedType of Round 
  • Date Awarded (MO/YEAR)Type of Award (SBIR or STTR)Granting AgencyGrant/Contract Amount 
  • DateFunding amountFunding type 
  • DateAmount awardedType of award 
  • Product Info

  • This product development stage is displayed in your Fluency Score report.
  • Thank you for completing the Fluency Score process for NXTUS

    The answers you provided in this process will be calculated through the Fluency Score algorithm to create a numerical score as well as analysis and recommendations specific to this business model.

    Upon submission of this form, your score will be processed and prepared as quickly as possible. You will receive an email when your Score Report is ready to view.

    Thank you for taking the time to share the work you've done to build your business!

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